WHY????

Having a g/f working for ATI brings me so many forms of entertainment.
Not only do I get to try an Xbox 360 completely free, go to Christmas parties to try and hope to win an Xbox 360 through their crazy raffles, but I also get these forwards once in a which are pretty darn hillarious.
The only thing I can't help wondering about is who's the marketing genius who thought up of the "Ruby" concept and who's the executive who actually agreed?